Blue Bell
While maintaining the roots of the Blue Bell brand, introducing non-dairy ice cream products opens up the quality for everyone. Rebranding the objective, identity and product design reflected a promise to inclusivity while maintaining its nostalgic, southern feel.
Allens Camera
The Allen’s Camera rebrand honors its deep roots in film photography while embracing a fresh, modern look. Blending nostalgia with contemporary design, the updated identity features timeless typography highlighting the innovation of today.
Substantial
Substantial, specializing in subs, expands its identity with Substantial Snaps—an alternative to traditional potato chips. The name leverages the brand’s alliteration and signature bold design elements, creating strong recognizability and cohesiveness.
Terroir
Terroir, a California based chardonnay, takes its inspiration from the French term terroir, which reflects the unique influence of soil, climate, and environment on a wine’s character. The packaging features organic textures, earthy tones, and vineyard inspired illustrations, emphasizing its natural roots.
